Now, let’s look at 10 cold email templates that actually work.

10 Cold Email Templates That Convert

1. The Problem-Solution Email

Best for: Highlighting a specific challenge your prospect is facing.

Subject: Struggling with [Common Pain Point]?

Hi [First Name],

I noticed that [Company Name] is growing in [Industry]—which often comes with [Pain Point]. Many companies in your space struggle with [Specific Challenge].

We recently helped [Similar Company] reduce [Pain Point] by [X percent] using [Your Solution]. Would it make sense to have a quick call to see if this could work for you as well?

Let me know if you'd be open to a quick chat next week.

Best,
[Your Name]

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2. The Social Proof Approach

Best for: Building trust by showing real results.

Subject: How [Competitor/Similar Company] Solved [Pain Point]

Hi [First Name],

I know that [Pain Point] is a common challenge in [Industry]. We recently helped [Well-Known Client] reduce [Problem] by [X percent] in just [Timeframe].

Would love to share how they did it—would a quick 10-minute call work for you this week?

Looking forward to your thoughts.

Best,
[Your Name]

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3. The Straight-to-the-Point Email

Best for: Busy decision-makers who don’t want fluff.

Subject: Quick question

Hi [First Name],

I’ll keep this short. Would [Benefit] be valuable for [Company Name]?

We help companies like [Similar Company] solve [Problem] using [Your Solution].

Would it be worth a quick chat? Let me know when works for you.

Best,
[Your Name]

‍

4. The Value-First Email

Best for: Offering free insights before asking for a call.

Subject: [First Name], I put together something for you

Hi [First Name],

I came across [Company Name] and noticed you’re [Industry Insight or Recent Change].

I put together a short [Guide/Report] on [How to Solve Pain Point]—thought you might find it useful. Let me know if you’d like me to send it over.

Also happy to walk you through some quick strategies we’ve seen work for companies like yours. Let me know what you think!

Best,
[Your Name]

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5. The Referral Email

Best for: Finding the right decision-maker.

Subject: Right person to speak with?

Hi [First Name],

I’m reaching out because we help companies like [Company Name] with [Solution]. Would you be the right person to speak with about this, or could you point me in the right direction?

Would really appreciate your guidance.

Best,
[Your Name]

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6. The Competitor Comparison Email

Best for: Differentiating from competitors.

Subject: Why [Company Name] chose us over [Competitor]

Hi [First Name],

Many companies in [Industry] rely on [Competitor], but we’ve noticed a common problem—[Problem Competitor Has].

We recently helped [Similar Company] switch to [Your Solution] and saw [Positive Outcome]. Would it be worth exploring if this could work for [Company Name] as well?

Let me know what you think.

Best,
[Your Name]

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7. The Urgency Email

Best for: Creating urgency and exclusivity.

Subject: [First Name], limited spots available

Hi [First Name],

We’re working with a select group of [Industry] companies to [Achieve a Key Benefit]. We only have a few spots left in our program for this quarter.

Would you be open to a quick chat to see if this could be a fit for [Company Name]?

Let me know—availability is filling up quickly.

Best,
[Your Name]

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8. The Follow-Up Email

Best for: Checking in without being pushy.

Subject: Quick follow-up

Hi [First Name],

Just wanted to follow up on my last message. Totally understand if now isn’t the right time, but wanted to check if this is something you’d be open to exploring.

Would love to connect if it makes sense—let me know your thoughts.

Best,
[Your Name]

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9. The LinkedIn Follow-Up Email

Best for: Engaging prospects after a LinkedIn connection.

Subject: Great connecting on LinkedIn, [First Name]

Hi [First Name],

Great connecting with you on LinkedIn! I wanted to follow up because I saw that [Company Name] is doing some great work in [Industry].

Would love to chat about how we’re helping similar companies with [Solution]. Let me know if you’d be open to a quick conversation.

Best,
[Your Name]

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10. The Final Attempt Email

Best for: One last follow-up before closing the loop.

Subject: Should I close your file?

Hi [First Name],

I’ve reached out a few times but haven’t heard back. Totally understand if this isn’t a priority right now—should I close your file for now?

If you’re still interested, let me know. Otherwise, happy to reconnect down the road.

Best,
[Your Name]

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How to Automate These Emails for Scalable Outreach

Sending cold emails manually is time-consuming and inconsistent. Automating your outreach allows you to:

• Send personalized emails at scale without losing authenticity.
• Follow up automatically based on prospect behavior.
• Track response rates and optimize messaging in real time.

How to implement: Use a cold email automation tool that integrates with your CRM and personalizes each message based on recipient data.

Start Generating More Responses with Automated Cold Email Sequences

Cold outreach should be efficient, targeted, and scalable. With the right automation, you can generate 100+ qualified leads per month without increasing manual workload.

Want to see how sales automation can transform your outreach strategy?

Book a free strategy call today and get 35 qualified leads—on us.

Schedule Your Call Now